Imagine if you had to go barefoot every single minute of every single day because you didn't own a pair of shoes. Even today, that is the very situation that millions of people around the world find themselves in.
TOMS to the rescue. If you are unfamiliar with TOMS shoes, it is time to familiarize yourself ASAP. I am a huge TOMS fan. According to the TOMS website,TOMS was founded in 2006 by Blake Mycoskie, inspired by a trip to Argentina where he saw extreme poverty and health conditions, as well as children walking without shoes. The original TOMS shoe design was a flat, simple, canvas, slip-on that came in a few fun colors. New styles have come out, new colors, new prints, but I still prefer the original. Here is the kicker: For every pair of TOMS shoes sold, TOMS gives a pair to a child in need. In September 2010, TOMS gave the One Millionth pair of shoes to someone that would otherwise be without. How cool is that? TOMS has partnered with charitable organizations around the world to incorporate shoes into health, education, hygiene and community development programs.
That brings me to the "fun" of One Day Without Shoes. One Day Without Shoes is a dedicated day to raise awareness of the impact a pair of shoes can have on a child's life by going without shoes. Millions of children live without shoes. Many are exposed to injury and disease each day, and are not allowed to go to school without shoes. The reason that we can all have "fun" going barefoot for one day is because we are fortunate in our country, and in our lives, to have shoes and to have a choice. We are also very fortunate to have a fabulous little shoe store that sells TOMS, run by a couple of fabulous sisters, that took up the cause last year. Through posters, fliers and letters again this year, the community was made aware of the campaign and events going on for the day. It is not a fundraising campaign, it is an awareness campaign, which means: No money; just go barefoot for the day. People on the street stop and ask, "Why aren't you wearing shoes?" Green light: Launch into your pre-rehearsed speech, spewing fun facts and telling people all about the diseases and problems associated with not wearing shoes. And don't forget, you should also suggest they run down and buy a pair of TOMS for themselves, which, in turn, is a donation, of sorts, of a pair of shoes to someone that needs them. As I like to say, a win/win for everyone.
TOMS and One Day Without Shoes is very near and dear to my heart. I saw many children in Tanzania without shoes. It is both eyeopening and heartbreaking. Something so simple can change the lives of so many people.
For more information, go to www.onedaywithoutshoes.com, and then go buy some TOMS.
No comments:
Post a Comment